Toss unveils 10th anniversary campaign

• Toss unveils a data report and campaign film highlighting a decade of innovation and transformation
• Offline event “Square of Toss” to be held in Seongsu-dong from February 26 to March 2

Viva Republica (“Toss”), the operator of the financial super app "Toss," announced the launch of the “10 to 100: Toss 10-Year Anniversary, A New Beginning” campaign (10 to 100 Campaign).

The 10 to 100 Campaign celebrates a decade of transformation and innovation while setting a vision for the next century. The campaign’s slogan, “Toss-10 Year Anniversary, A New Beginning,” reflects the company’s vision of its 10th anniversary serving as the starting point for the next 100 years.

Running until March 2, the campaign features a variety of programs available both online and offline. The first program is the “Toss Data Report,” available on the official campaign website, which presents the evolution of finance through data-driven insights. The report is divided into two sections.

The first report, “Monthly Finances,” analyzes financial trends based on users’ monthly activities. For example, the March edition highlights teen financial activities in line with back-to-school month, while the May edition focuses on family-related financial behaviors in line with Family Month in Korea. This report provides a closer look at how Toss services have become part of users’ daily lives.

The second report, “Toss in Numbers,” examines how Toss has saved users time and money over the past decade. It highlights key figures, such as the time saved through Toss’ simple transfers and the total amount protected by Toss’ Compensation Program. Composed of 10 major themes, the report illustrates how Toss has transformed and improved the financial experience.

On February 10, Toss will release a campaign film on its official website and YouTube channel, depicting how Toss has changed finance over the past 10 years since it launched the simple transfer service. The film follows a protagonist who time-travels from 2015 to 2025, experiencing how Toss has evolved into a financial super app, where all financial activities are integrated into a single platform.

Building on the experience of the past 10 years, we are committed to creating a better future for our users,” said Seunggun Lee, CEO of Toss. “With an innovative mindset focused on the next 100 years, we aim to blur the boundaries between finance and everyday life, driving new waves of change.”

As part of the celebration, Toss will host a special 10-year anniversary event, “Square of Toss,” from February 26 to March 2 at AndersonC in Seongsu-dong. This space will feature an exhibition where users can interact with Toss’ data report firsthand. Additional highlights include a pop-up of Toss’ in-house coffee shop, the “Coffee Silo”, a curated “Library” featuring 100 books for new beginnings, and a “Gift Shop” selling exclusive 10th-anniversary merchandise. The event will also include financial education sessions by Toss CX and free talks by industry thought leaders.

More details on the 10 to 100 Campaign are available on the official campaign website and Toss’ social media channels.