Toss launched a large-scale campaign highlighting a decade of innovation and sharing its vision for the next 100 years
A variety of programs were held at the Square of Toss in Seongsu-dong, attracting over 4,000 visitors over the course of five days.
As part of its social impact commitment, Toss provided tailored financial education for individuals that are financially marginalized and donated over 100 curated books—previously exhibited in the onsite library—to the Seoul Youth Gijigae Center.

Viva Republica, the operator of the financial super app “Toss,” announced that it has successfully concluded the “10 to 100: Toss 10 Year Anniversary, A New Beginning” campaign held in celebration of its 10th anniversary since the launch of the Toss app.

This campaign was designed to reflect on Toss’ decade of innovation and share the company’s vision for the next 100 years. Over the past month, up to March 2, a series of online and offline programs received a lot of positive response. The Data Report—which visualized the impact Toss has made on the financial landscape through numbers—surpassed 1.43 million views. Meanwhile, the campaign film capturing the changes Toss has brought to daily life since launching its simple money transfer service recorded over 4.2 million views.

From February 26 to March 2, the Square of Toss was held at Anderson C Seongsu in Seoul, drawing over 4,000 visitors. The space featured several programs, including The Journey of 10, an exhibition highlighting Toss’ financial innovations; the Financial Planning Lounge, where visitors could test their financial personality and receive personalized financial information; the Library, showcasing 100 curated books to support new beginnings; and the Gift Shop, offering Toss’ 10th-anniversary souvenirs. Toss’ in-house café, the Coffee Silo, was also set up on-site for visitors to experience.

Among the offline programs, the Toss Winning Session and Next Talk Session also received great attention. All 15 sessions were fully booked within a minute of opening, building excitement even before the event began. More than 1,500 people attended on-site to share valuable insights. The Winning Sessions, where Toss team members shared their expertise in service, business, design, and development, received an enthusiastic response from Toss’ most dedicated fans. In the Next Talk Sessions, industry experts from finance and lifestyle fields offered practical financial tips and future planning insights, which were well received by the participants.

Visitors who attended the sessions shared positive feedback. “It feels like Toss is evolving from a financial app into a lifestyle brand,” said one visitor, “The recycled plastic NFC keyring and the Financial Planning Lounge, where we could review our spending personality and plan ahead, stood out for their thoughtful design.”

Toss CX, Toss’s online customer service affiliate, also ran a tailored financial education program for financially marginalized individuals. The experiential program was designed to strengthen practical financial skills and was offered to 82 participants, including children in care facilities and young adults with borderline intellectual functioning. Participants learned basic financial concepts and how to protect themselves against financial scams.
“This campaign was an important starting point for reflecting on the past 10 years of financial innovation and preparing for the next 100 years,” a Toss representative said. “We will continue to transform the user’s financial experience and stay even closer to everyday life, expanding the possibilities of finance.”
Toss also donated 100 books from the Square of Toss library to the Seoul Youth Gijigae Center, a dedicated support center for socially withdrawn youth. The collection, recommended as “Books for planning your tomorrow,” was donated with the hope of encouraging young people to step out of isolation and start preparing for their future.


Toss launched a large-scale campaign highlighting a decade of innovation and sharing its vision for the next 100 years
A variety of programs were held at the Square of Toss in Seon

Attracting Over 4,000 Visitors 

10 to 100: Toss 10 Year Anniversary Campaign Ends on a High Note

Five-day event in Seongsu-dong from February 26 to March 2
Featuring talks, exhibitions, financial planning programs, and a library

Viva Republica, the operator of the financial super app "Toss," announced that it will host “Square of Toss,” a five-day offline event celebrating the 10th anniversary of the Toss app.

Square of Toss is part of the “10 to 100: Toss 10 Year Anniversary, A New Beginning” campaign (10 to 100 Campaign), which began on February 5. Under the theme “Where a New Chapter Begins,” the event aims to support visitors in their fresh starts and personal commitments, with Toss accompanying them on their journey. The name “Square” was chosen to symbolize an open plaza, reinforcing the idea of a space where anyone can visit without barriers.
The event will be held over five days at Anderson C Seongsu in Seongsu-dong, Seongdong-gu, Seoul, from February 26 to March 2. The exhibition "The Journey of 10" will showcase Toss’ evolution over the past decade, highlighting key milestones and innovations through interactive exhibits in celebration of the company’s 10th year. Visitors can also take a Financial Personality Test and receive personalized financial insights at the Financial Planning Lounge. Other features include a Library with a curated selection of 100 books to inspire new beginnings, a Gift Shop selling limited-edition 10th-anniversary merchandise, and a pop-up café replicating Toss’s in-house café, the Coffee Silo.
From February 28 to March 2, the event will feature talk sessions with industry experts to help participants plan their financial and personal lives. Two main programs will be held:
Toss Winning Sessions – to share key strategies behind the company’s success
Next Talk Sessions – offering practical insights into financial planning and life management.
The Toss Winning Sessions will cover six topics, including service, business, design, development, and corporate culture. Speakers include Toss leadership: Toss Team Leader Seunggun Lee, Chief Business Officer Qha Kim, Frontend Head Sojin Park, and Product Design Head Suyoung Kang. For the Next Talk Sessions, Toss will invite notable opinion leaders, including writer Gil-young Song, geriatric professor Hee-won Jung, and financial coach Money Trainer Kyung-pil Kim.

Registration for the sessions opens on February 13 at 2 PM via the official 10 to 100 Campaign website, and participation is free. Other programs will be available throughout the event. Square of Toss will operate daily from 11 AM to 8:30 PM, with entry starting at 3 PM on February 26, the first day.
“Square of Toss is designed as an open space where anyone can visit freely,” a Toss representative said. “We hope many people will stop by and find practical guidance and inspiration for their new beginnings."
For more details about Toss Square, visit the official campaign website or Toss’s social media channels.


Five-day event in Seongsu-dong from February 26 to March 2
Featuring talks, exhibitions, financial planning programs, and a library

Viva Republica, the operator of the financial s

# 10th anniversary

10 to 100: Toss 10 Year Anniversary Campaign Ends on a High Note

Toss Opening “Square of Toss” to Celebrate 10th Anniversary