10 to 100: Toss 10 Year Anniversary Campaign Ends on a High Note

• Toss launched a large-scale campaign highlighting a decade of innovation and sharing its vision for the next 100 years
• A variety of programs were held at the Square of Toss in Seongsu-dong, attracting over 4,000 visitors over the course of five days.
• As part of its social impact commitment, Toss provided tailored financial education for individuals that are financially marginalized and donated over 100 curated books—previously exhibited in the onsite library—to the Seoul Youth Gijigae Center.

Viva Republica, the operator of the financial super app “Toss,” announced that it has successfully concluded the “10 to 100: Toss 10 Year Anniversary, A New Beginning” campaign held in celebration of its 10th anniversary since the launch of the Toss app.

This campaign was designed to reflect on Toss’ decade of innovation and share the company’s vision for the next 100 years. Over the past month, up to March 2, a series of online and offline programs received a lot of positive response. The Data Report—which visualized the impact Toss has made on the financial landscape through numbers—surpassed 1.43 million views. Meanwhile, the campaign film capturing the changes Toss has brought to daily life since launching its simple money transfer service recorded over 4.2 million views.

From February 26 to March 2, the Square of Toss was held at Anderson C Seongsu in Seoul, drawing over 4,000 visitors. The space featured several programs, including The Journey of 10, an exhibition highlighting Toss’ financial innovations; the Financial Planning Lounge, where visitors could test their financial personality and receive personalized financial information; the Library, showcasing 100 curated books to support new beginnings; and the Gift Shop, offering Toss’ 10th-anniversary souvenirs. Toss’ in-house café, the Coffee Silo, was also set up on-site for visitors to experience.

Among the offline programs, the Toss Winning Session and Next Talk Session also received great attention. All 15 sessions were fully booked within a minute of opening, building excitement even before the event began. More than 1,500 people attended on-site to share valuable insights. The Winning Sessions, where Toss team members shared their expertise in service, business, design, and development, received an enthusiastic response from Toss’ most dedicated fans. In the Next Talk Sessions, industry experts from finance and lifestyle fields offered practical financial tips and future planning insights, which were well received by the participants.

Visitors who attended the sessions shared positive feedback. “It feels like Toss is evolving from a financial app into a lifestyle brand,” said one visitor, “The recycled plastic NFC keyring and the Financial Planning Lounge, where we could review our spending personality and plan ahead, stood out for their thoughtful design.”

Toss CX, Toss’s online customer service affiliate, also ran a tailored financial education program for financially marginalized individuals. The experiential program was designed to strengthen practical financial skills and was offered to 82 participants, including children in care facilities and young adults with borderline intellectual functioning. Participants learned basic financial concepts and how to protect themselves against financial scams.

“This campaign was an important starting point for reflecting on the past 10 years of financial innovation and preparing for the next 100 years,” a Toss representative said. “We will continue to transform the user’s financial experience and stay even closer to everyday life, expanding the possibilities of finance.”

Toss also donated 100 books from the Square of Toss library to the Seoul Youth Gijigae Center, a dedicated support center for socially withdrawn youth. The collection, recommended as “Books for planning your tomorrow,” was donated with the hope of encouraging young people to step out of isolation and start preparing for their future.