Toss launched a large-scale campaign highlighting a decade of innovation and sharing its vision for the next 100 years
A variety of programs were held at the Square of Toss in Seongsu-dong, attracting over 4,000 visitors over the course of five days.
As part of its social impact commitment, Toss provided tailored financial education for individuals that are financially marginalized and donated over 100 curated books—previously exhibited in the onsite library—to the Seoul Youth Gijigae Center.

Viva Republica, the operator of the financial super app “Toss,” announced that it has successfully concluded the “10 to 100: Toss 10 Year Anniversary, A New Beginning” campaign held in celebration of its 10th anniversary since the launch of the Toss app.

This campaign was designed to reflect on Toss’ decade of innovation and share the company’s vision for the next 100 years. Over the past month, up to March 2, a series of online and offline programs received a lot of positive response. The Data Report—which visualized the impact Toss has made on the financial landscape through numbers—surpassed 1.43 million views. Meanwhile, the campaign film capturing the changes Toss has brought to daily life since launching its simple money transfer service recorded over 4.2 million views.

From February 26 to March 2, the Square of Toss was held at Anderson C Seongsu in Seoul, drawing over 4,000 visitors. The space featured several programs, including The Journey of 10, an exhibition highlighting Toss’ financial innovations; the Financial Planning Lounge, where visitors could test their financial personality and receive personalized financial information; the Library, showcasing 100 curated books to support new beginnings; and the Gift Shop, offering Toss’ 10th-anniversary souvenirs. Toss’ in-house café, the Coffee Silo, was also set up on-site for visitors to experience.

Among the offline programs, the Toss Winning Session and Next Talk Session also received great attention. All 15 sessions were fully booked within a minute of opening, building excitement even before the event began. More than 1,500 people attended on-site to share valuable insights. The Winning Sessions, where Toss team members shared their expertise in service, business, design, and development, received an enthusiastic response from Toss’ most dedicated fans. In the Next Talk Sessions, industry experts from finance and lifestyle fields offered practical financial tips and future planning insights, which were well received by the participants.

Visitors who attended the sessions shared positive feedback. “It feels like Toss is evolving from a financial app into a lifestyle brand,” said one visitor, “The recycled plastic NFC keyring and the Financial Planning Lounge, where we could review our spending personality and plan ahead, stood out for their thoughtful design.”

Toss CX, Toss’s online customer service affiliate, also ran a tailored financial education program for financially marginalized individuals. The experiential program was designed to strengthen practical financial skills and was offered to 82 participants, including children in care facilities and young adults with borderline intellectual functioning. Participants learned basic financial concepts and how to protect themselves against financial scams.
“This campaign was an important starting point for reflecting on the past 10 years of financial innovation and preparing for the next 100 years,” a Toss representative said. “We will continue to transform the user’s financial experience and stay even closer to everyday life, expanding the possibilities of finance.”
Toss also donated 100 books from the Square of Toss library to the Seoul Youth Gijigae Center, a dedicated support center for socially withdrawn youth. The collection, recommended as “Books for planning your tomorrow,” was donated with the hope of encouraging young people to step out of isolation and start preparing for their future.


Toss launched a large-scale campaign highlighting a decade of innovation and sharing its vision for the next 100 years
A variety of programs were held at the Square of Toss in Seon

Attracting Over 4,000 Visitors 

10 to 100: Toss 10 Year Anniversary Campaign Ends on a High Note

Public Private Partnership to solve youth gambling issue, dealing with ordinary children struggling with extraordinary problems
Campaign activities include video content, Instagram posts, a microsite, and outdoor signs at the National Police Agency building

Viva Republica, the operator of the financial super app "Toss," announced the launch of a youth gambling prevention campaign in partnership with the National Police Agency.





Toss and the Korean National Police Agency (KNPA)have partnered up and aim to raise awareness on youth gambling as a widespread and serious issue through this campaign. The campaign emphasizes that youth gambling requires the active attention and intervention from adults as it is difficult for children to quit gambling on their own and often leads to secondary crimes such as fraud and violence.
Toss has taken a new approach to this problem. By modifying and photoshopping the faces of real teenagers with gambling experience, Toss created a virtual 16-year-old named “Doyoung Park.” For five weeks, this virtual character ran an Instagram account, posting about his ordinary daily activities. This campaign was designed to demonstrate how difficult it is to detect gambling addiction in teens and to challenge parent’s common assumption that “my child would never gamble.”
Additionally, a special production campaign video delivers a powerful message: youth gambling is an extraordinary problem affecting ordinary kids. This video highlights how any teenager can easily fall into online gambling regardless of their academic performance, behavior, or background. This campaign video is available on Toss’ official YouTube channel.
Toss also created a microsite (homepage) that provides details about the campaign. The website describes the purpose and details of the campaign, while providing a space where users can share their thoughts on the campaign and leave supportive messages for teens struggling with gambling. The website also links to the National Police Agency’s Electronic Cybercrime Report & Management System and Korea Problem Gambling Agency where youths can take a self-assessment test for gambling addiction.
To further spread awareness, the campaign includes a "Picket Relay." The first participant, Commissioner General Ji ho Cho, nominated Seunggun Lee, CEO of Toss as the next relay participant. “We are pleased to collaborate with Toss on this campaign to prevent youth gambling,” a representative of the Korean National Police Agency said. “We plan to spread our message through nationwide police department outdoor billboards, social channels, and honorary police members, to ensure that the seriousness of youth gambling is widely recognized across society.”
“We hope this campaign helps more people recognize the severity of youth gambling and help them actively participate in prevention and recovery efforts,” a Toss representative said. “As many teenagers use Toss for financial services, we feel a strong responsibility to build a robust safety net and take a leading role in social protection efforts.”
Meanwhile, Toss continues its efforts to combat youth gambling through its services. The “Scam Guard for Family” feature within the Toss app alerts family members when suspicious transactions related to gambling, voice phishing, or identity theft occur. It alerts other family members of the type of suspicious activity and when it has happened. Additionally, users attempting to transfer money to accounts suspected of illegal gambling will receive an on-screen warning, to help users be cautious. The Toss Bank official website also provides a service where users can report accounts suspected of being used for illegal gambling transactions.


Public Private Partnership to solve youth gambling issue, dealing with ordinary children struggling with extraordinary problems
Campaign activities include video content, Instagram

# campaign

10 to 100: Toss 10 Year Anniversary Campaign Ends on a High Note

Toss and KNPA Launch Joint Campaign to Prevent Youth Gambling