Toss Feed Surpasses 50M Total Views

• A major milestone six years after launch—growth accelerating
• Survey celebrating the 50mn achievement draws 2,000+ readers
• 63.7% of respondents say they visit Toss Feed daily

Toss’ content platform, “Toss Feed,” has surpassed 50 million views in total.

Launched in May 2018 as Toss’ official blog, Toss Feed initially focused on company and service updates. Over time, however, it grew into a general finance and economy content hub, covering a wide range of financial topics beyond just Toss’ own services.

As a result of this change, Toss Feed reached over 50 million total views on its content as of May 2024, just 11 months after hitting 30 million views in June 2023—showing just how fast the platform is growing.

To celebrate this milestone, Toss conducted a viewer survey from May 27 to June 5 (10 days), gathering opinions from over 2,000 participants. Results revealed that 63.7% of respondents visit Toss Feed daily.

When asked about the most often viewed content, 60.1% highlighted financial and economic insights, while 45% favored the latest finance and economy news.

When asked about the most popular content, many responded “Monthly Toss Picks” and “Everyday Economics,” both of which are lifestyle content. Users also left positive feedback about how the content is closely related to their everyday lives, breaking the common perception that “finance is difficult.”

A common response across age groups was that they actively seek content tailored to their specific financial needs and situations. Additionally, when asked about which content they wish to see in the future, users responded with interest in seeing more content on real estate (buying a property, housing subscription, etc.), retirement planning (pension), global economy, and cryptocurrency.

Toss recently redesigned the mobile experience for Toss Feed, as it recognized the increasing number of users accessing Toss Feed on mobile.

Unlike the PC version, the mobile Toss Feed home screen now prioritizes “content of the week” and “most read this week.” It also has introduced entertainment features such as “Today’s Money Luck.”

Additionally, comment and like features have been added, allowing readers to engage with content and interact.

“The survey confirmed that Toss Feed has grown beyond just a company news channel and established itself as a content platform that connects finance, economy, and everyday life,” a Toss representative said. “With an average of 1.5 million views, Toss Feed has solidified its position as a leading financial content platform. We will continue to strengthen engagement with readers and provide even more high-quality content in the future.”