Monthly
Finances

How do users interact with Toss throughout the 12 months of the year? Explore monthly financial trends through user surveys and data. If you're seeking financial tips, <Monthly Finances> is your guide. Before you know it, you'll be managing your finances more wisely.

* Anonymized data was used for statistical purposes in compliance with relevant laws.

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New Year’s resolutions

Have you set your New Year’s resolutions?
If things aren’t going as planned, don’t worry – every moment is a chance to reset and try again.

They say health comes first—it's the foundation of happiness—but how much should we really dedicate to working out to stay fit? On average, people spend ₩249,432 per month on managing their health. *Based on Nov 2024

Monthly average spent on health management

0

If your goal is to become smarter with money, we recommend the Today’s Tip service on Toss. It delivers financial tips and economic news in an easy-to-understand format. Currently, 6,723,920 people are subscribed to Today’s Tip to get helpful information for their financial lives, receiving an average of 10.3 tips each week. *Based on Nov 2024

If you have money-related concerns you can’t discuss openly or are curious about others' financial experiences, try Today’s Tip—Money Lounge. It’s a space where you can anonymously verify your financial and real estate assets and have honest conversations about money. Every day, 300,000 people visit Money Lounge to exchange spending advice and share asset management tips. *Based on Dec 2024
Browse Money Lounge

Home Sweet Home

In which month do people move the most? It’s often said that February,
right before the start of a new school semester, is the busiest time for moving.

What do you look for when choosing a house? While factors like location, lighting, and the surrounding environment all play a role, “cost” is likely the ultimate deciding factor—after all, everyone has a limit to how much they can spend on rent and utilities.

Toss users can conveniently pay their utility bills for apartments and officetels through the Toss app using the Utility Bill service. On average, users of this service spend ₩221,068 on utilities each month. *Based on Nov 2024

Monthly average utility bill for apartments/officetels

0

Are you thinking about signing a Jeonse contract? If so, it’s highly recommended to get Jeonse deposit guarantee insurance to protect your deposit. If you’ve taken out a Jeonse housing loan from the Korea Housing & Urban Guarantee Corporation (HUG), enjoy a 3% discount on the insurance fee and receive a ₩15,000 bonus in Toss Points. On average, it will save you ₩31,077 when getting a deposit guarantee insurance. *Based on Oct 2023~Nov 2024

To buy a home, it's essential to open a housing subscription savings account and make regular monthly deposits—especially when applying for new housing allocations. Among Toss users who already have a subscription account, 35.36% are teenagers, highlighting that opening this account is often the first step in their financial journey. *Based on Nov 2024

With a housing subscription account, you can save any amount between ₩20,000 and ₩500,000 each month. However, until recently, only up to ₩100,000 per month was counted toward the eligibility status for public housing subscriptions. Starting in November 2024, this limit has been raised to ₩250,000 per month. To increase your chances of winning a public housing subscription, maintaining first-priority status is crucial. Longer periods without owning a house gives you an advantage. For homes under 40㎡, more deposits count, while for homes over 40㎡, higher total savings work in your favor.
Learn More

Back to School

Do you remember the excitement of back-to-school season? That time in March,
when the gentle spring breeze carries a sense of excitement and a hint of
nervousness as you prepare to meet new friends and embark on a new school year.

Toss provides School Menu and Class Schedule services, connecting with elementary, middle, and high schools across the country. As of November 2024, 12,414 schools are linked to Toss Teens, with over 500,000 students on average using Toss each month to check their lunch menus and class schedules. *Based on Nov 2024

Elementary/Middle/High schools connected to Toss’ Teens service by Si/Do *# of schools (%)

over 2,000over 1,000over 800over 600over 400over 200under 200

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Nowadays, “Deokjil (fan activity)” has become a thing for teens these days, and Toss offers a service called Fan Piggy Bank, available only to users under 19. With this service, teens can choose an idol group or sports star they want to support, create a piggy bank, and start saving up.

Through Toss Fan Savings, 135 idol groups and sports stars are getting immense support from their fans. A person can create more than one Fan Savings, and so far 307,661 people have created 733,808 Fan Savings to show their love and support. *Based on Jun 2023~Nov 2024

“Deokjil piggy bank transactions
*The School Menu and Fan Piggy Bank service is a service for Teens, exclusively for users between 7 and 19.

Spring in the Air

Finally, it’s the perfect weather to go out!
Flowers are abloom and festivals are happening all over the country.
Where are you planning to travel and visit this year?

Planning a spring trip? Then why not book a train ticket through Toss? You can get tickets for KTX, SRT, ITX, Saemaeul, Mugunhwa, and many more. Now, let’s take a look at where others took a train to.

If you can’t travel far, borrow a kickboard or a bike from nearby and enjoy the spring weather. You can use a variety of ride services from Seoul Bike to GCOO, Kick Going, or Xing Xing to borrow a bike, electric bike, or a kickboard. An individual borrows a ride 3.74 times a month on average via Toss. *Based on Dec 2023~Nov 2024
Ride-hailing at Toss

Family Month

From Children’s Day, Parent’s Day to Spouse Day
there are so many days in May to celebrate being a family.
Why not take some time to spend quality time with your family?

If you’re a parent of a teenager, you might wonder how much allowance is appropriate. We surveyed 16,479 Toss users—here’s what teens receive by age group. *Based on Jan 2025

Teen allowance by age group

Ages 8~10

Ages 11~13

Ages 14~16

Ages 17~19

Hover over the chart

But where do Teens use their allowance? Data from Toss USS Card, a card available for users from 7 to 19, show that most of their spending happens at the convenience store. *Based on Nov 2024

Toss USS Card Use History

#1

Convenience store, supermarket & Miscellaneous Goods

#2

Food

#3

Hobbies

Once young adults start earning, they often begin to give their parents an allowance. You might wonder how much is enough, so we asked 11,115 Toss users. Based on users’ answers, it seems that young adults give an average of ₩100,000~₩300,000 to their parents across all age groups. Here are the details about users’ answers. *Based on Jan 2025

Monthly average allowance to parents

more than ₩1,000,000

₩500,000~₩1,000,000

₩300,000~₩500,000

₩100,000~₩300,000

less than ₩100,000

If you want to safeguard your family from financial crime, try using the Toss Family Security Guard service. This service sends out notifications to family members via the Toss app push notification or KakaoTalk if there’s suspicion of voice phishing or identity theft.
Try Out the Family Security Guard Service

family security guard service

Save the Earth

June 5th is World Environment Day. To preserve the beautiful summer scenery,
why not start with small efforts to save the environment?

Opting out of paper bills is a simple way to help the environment. Switch to electronic bills with Toss today!

  • Get local tax bills such as property tax, resident tax, and car tax; you can even pay them on Toss. Over 700,000 people get their electronic bills on Toss to pay their local taxes. *Based on Feb 2022~Nov 2024
    Find Out More About Local Taxes

  • If you live in Seoul, you can pay your water bills with Toss. Pay your Seoul water bills with Toss and you get a 1% discount (min. ₩200, max. ₩1,000) on your payments.
    Pay Your Water Bills

  • Use the Issue Documents service on Toss to check, store, and submit various certificates, such as resident registration certificates, health insurance qualification confirmation, and income statement with Toss.
    Issue a Certificate

Checklist
for
Business
Owners

July is a busy month for business owners, because they need to file
and pay their VAT. Toss also provides services for business owners.

This simple and compact device has recently been catching the eye of many business owners. One in four new store owners choose our Toss device. It is especially popular to business owners in their 40s.

To date, over 170,000,000 payments have been made across more than 72,000 stores using the Toss device. The device also features a loyalty program system, enabling store owners to manage their regular and loyal customers. So far, a total of 3,800,000 points have been accumulated through this system.

# of payments made on the Toss device

0

Users can use Toss for online payments, too. You may have come across the Toss Payments payment window when shopping at online stores. In fact, 25% of all electronic payment businesses have used Toss Payments’ payment page. *Based on Sep 2024

Toss Payments payment screen

Toss Payments empowers brands to create their own streamlined payment systems. The Toss Payments simple payment solution boasts a 17% higher conversion rate compared to app cards. *Based on Sep 2024

Traveling Season

As you head to the airport, you double-check your passport, just to be safe.
Your bag feels heavy, but your heart is light with excitement. Whether you're off to
explore stunning new landscapes or immerse yourself in a fresh adventure,
Toss Bank is the perfect travel companion.

With Toss Bank, you can exchange currency without fees. After Toss Bank eliminated currency exchange fees for the first time in the banking industry, 1.95 million users have enjoyed a completely new currency exchange experience. The total fees saved amounts to ₩156.4 billion, which translates to ₩79,000 saved per person. *Based on 18 Jan 2024~30 Nov 2024

Foreign exchange fees saved per person

0

Use Toss Bank’s Money Pool product to easily save up funds for trips. This allows you to divide your funds in one account and freely make deposits and withdrawals. The most frequently used keyword for the Money Pool service was “Travel” closely followed by “Savings” and “Special Events” *Based on 6 Feb 2024~9 Dec 2024

Popular Money Pool keywords

#1

Travel

#2

Savings

#3

Special Events

You can also purchase travel insurance through Toss. On average, Toss users secure overseas travel insurance for just ₩8,471 per trip. *Based on May 2023~Dec 2023
*Ad updated as of 2025.02.26. Please check from Toss Bank for the latest information.
*This ad will remain published even after it expires for record-keeping purposes.*This ad is based on its original Korean version. In case of any discrepancy between the translation and the original, the Korean version shall have legal effect.*Toss Bank Compliance Officer Review #250331 (2025.02.26. ~ 2026.02.25.)

Chuseok Holiday Greetings

If you’ve always wanted to express your appreciation but never had
the opportunity, the time is now. Why not share how you feel to people around you
with a small gift and Chuseok greetings?

If you’re not sure what to gift, take a look at what others bought. Toss Shopping offers a variety of items from food, beauty products, electronics, and more. The Top 3 popular products sold during the 2024 Toss Shopping Chuseok Holiday Deals are Yeosu Dolsan Gat (mustard greens) Kimchi, organic lemon juice, and white rice.

Popular products in 2024 Chuseok Toss Shopping

Yeosu Dolsan Gat (mustard greens) Kimchi

Organic lemon juice

White rice

Hover over the chart

Overwhelmed with the many gifts you need to give out? Get your gifts at Toss Shopping! Toss Shopping users enjoy an average discount of ₩163,258 every year. *Based on Dec 2023~Nov 2024
Browse Toss Shopping

Yearly average discounts offered by Toss Shopping

₩163,258

Autumn for the Fine Arts

Sometimes, there’s nothing better than the comfort of a good read or the joy
and inspiration from a great movie. We dug into peoples’ favorite cultural activities
to see how much they typically spend.

The average person spends ₩16,963 monthly on online media (Netflix, Disney+, Tving, etc.)

Monthly average spending on online media

0

7.5% of Toss users spend a monthly average of ₩39,551 per person on books, e-books, and web novels.

Monthly average spending on reading

0

For musical, festival, and concert enthusiasts, the monthly average used on ticket reservation platforms per person is ₩111,833.

Monthly average spending on performances

0
*Based on Nov 2024

Black Friday

Spending money is always exciting year-round, but spending tends
to peak in November. If you want to keep your finances in check,
November is the month to watch out for.

In November, fashion spending typically rises compared to the previous month at Toss. Transaction amounts in November increased by 46.15% compared to October, which is attributable to the many discount events like Black Friday, and higher prices of winter clothes (meaning, higher average purchase amount per customer) compared to other seasons. *Based on Oct~Nov 2024 Tosspay payments

Fashion Spending Comparison

October

November

Did you know that there’s a trend in spending, too? Vacation season for students means more spending on games and food delivery.

Game-related transactions rose by 25.91% in July, compared to June. Spending on games continues to increase in winter vacation season, with transaction volumes rising by 7.59% in January 2024 compared to the month before, and another 11.72% increase in February. *Based on Jul 2023~Feb 2024 Tosspay payments

Game Spending During School Holidays

Jun 23

Jul 23

Jan 24

Feb 24

Delivery-related transaction amounts rose by 11.11% in July compared to June. In August, it rose by 3.30% compared to July. However, it decreased in January and February compared to previous months, attributable to winter vacation season. *Based on Jul 2023~Feb 2024 Tosspay payments

Santa Rally

The positive year-end spirit often gives the stock market a boost.
The rise in stock prices typically seen between Christmas and New Year’s is known
as the “Santa Rally.” Thanks to this, investors tend to spend the holiday season
feeling optimistic about their returns.

Wonder what the most popular stocks are? The TOP 3 stocks bought by Toss Securities users are Tesla, Samsung Electronics, and Apple. *Based on Jan 2022~Nov 2024

The Stock Savings service allows users to automatically buy stocks on a set schedule. Users can buy stocks at a certain price or quantity, daily, weekly, or monthly, as they wish. As of November 2024, 686,000 users used the Stock Savings service at least once during the month, with 43% of them being in their 20s and 30s.

Hover over the chart

Reliable information is key to making smart stock investments. Toss Securities offers a community service where users can share diverse opinions about different stocks. Among users who had a Toss Securities account and visited the platform at least once in November 2024, 44% actively participated in the community by sharing their thoughts. Notably, 84.8% of these participants were shareholders who actually owned the stocks they posted about.

Toss in Numbers

How much time and money has Toss helped us save? Explore 10 ways Toss has transformed finance over the past decade.

Explore Toss in Numbers

Financial Personality Test

Take the first step in financial planning—discover your financial personality with a quick test.

Take Test